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Black Purple Ultra Boost

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After a maroon/grey/beige version of the kicks surfaced back in November, adidas’s Primeknit-constructed rendition of the Tubular Yeezy Boost 350 V2 Black/Red Nova has touched down at Three Stripes retailers in another red colorway. This time around a “Mystery Red” hue dominates the silhouette, decorating everything from the marled slip-on Primeknit bootie and leather overlay to the laces, heel wrap and midsole top line. As for contrasts, the branding on both the heel and tongue pull tab comes in white, as does the shoe’s Tubular sole unit.
2017 is undoubtedly the year of Equipment Support. Since the beginning Yeezy Boost 350 Oxford Tan of January, adidas Originals has been rolling out new variants under its “no bullshit” franchise such as the 93/17 silhouette alongside modern reworkings of the ADV and Ultra PK. This time around, the German sportswear brand is continuing Adidas Ultra Boost 3.0 its 26-year anniversary of the range with two iterations of the EQT Support RF: “Trace Green” and “Solid Grey.” The versatile runner boasts a leather/textile upper, the classic Trefoil insignia on the tongue and, of course, the Three Yeezy Boost 350 V2 Triple White Stripes logo on the side panels.Take a look at both pairs above and expect a rollout in the coming weeks over at select adidas Originals stockists such as Afew.
Since its debut in 2013, adidas‘ BOOST technology has Yeezy Boost 350 continuously redefined the sneaker landscape by bringing performance shoes to the lifestyle scene. Four years later, the Three Stripes continues to push forward the tech-as-fashion movement with the ceaseless evolution of BOOST.In 2014, the Herzo giant took things Ultra Boost White further by applying its ubiquitous Boost technology across the shoe’s entire cushioned midsole. Aptly named the PureBOOST, the model provides maximum comfort without forgoing a simple, lightweight build. As we kickstart 2017, the PureBOOST category makes a return, Ultra Boost Uncaged this time boasting knit construction in a street-ready getup for adidas Running. The streamlined silhouette features a seamless upper made from a new circular knit, double wrap tongue, external heel ventilation, Stretchweb outsole and a unique lacing system Yeezy Boost 350 V2 that brings to mind elements from the Yeezy BOOST 350 and 750 models. These design features all revolve around Triple White Ultra Boost a sculpted BOOST midsole for a versatile, agile and adaptive shoe that is specifically suited to withstand city environments.In anticipation of the shoe’s February release, we spoke with adidas Global Running’s Design Director Stephen Dobson and Product Manager Stephan Schneider about the design process of the PureBOOST, how it differs from other BOOST sneakers, and how technical silhouettes are taking over current Adidas Ultra Boost sneaker trends.The adidas Running PureBOOST in black and white is available now in the U.S. at, with a black version dropping on January 25. The rest of the colorways will launch on February 1.

asked May 6, 2017 by Maker (440 points)

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